A 100% Cold Call Success Rate? Yes, it’s True!
How many cold calls would you have to make to schedule 22 meetings?
If you’re Ricky Perez, the answer is simple: 22.
One of the most up-and-coming professionals on the insanely talented Wintrust Commercial Banking team, I had the pleasure of working with him when I was hired by Jolie Horen to provide my Group Cold Call Sales Training Program to her organization.
Overall, my sales trainer clients have an average cold call success rate of 36.4%, so it’s not uncommon to see them get off to a fast start.
But never, in the six years since I founded The Cold Call Coach, have I seen a person schedule 22 appointments in their first 22 calls.
This is truly unprecedented … especially since it took place during a global pandemic!
Ricky achieved this milestone because:
– He came up with innovative ways in which to offer value to the person with whom he was speaking
– He aspired to make a deep, meaningful connection with the individual, rather than to simply sell something
– He differentiated both Wintrust and himself by articulating their unique stories and intangibles
Want the same level of success for you and your sales team?
If you’re in need of one of the finest commercial bankers in the business, call Ricky.
If you’re in need of the finest cold call sales training program in the world, call me.
Let’s get to work!
Paul M. Neuberger is President of The Starr Group, Founder/CEO of The Cold Call Coach, and a globe-trotting inspirational keynote speaker. Don’t miss his three-part webinar series, Paul’s Emergency Sales Kit, filled with timely instruction and advice for salespeople during a challenging period. Or, for an even deeper dive, try Cold Call University. Contact Paul at 414-313-8338 or via e-mail at firstname.lastname@example.org.