The Secrets to Cold Call Success:

Close More Business in Less Time Than Ever Before

sales keynote speaker

Improving your cold call skills can transform your business and make your income skyrocket. But for most salespeople, making progress on this challenging part of the job is a long and arduous journey. Until now.

Meet Paul M. Neuberger, better known to leading organizations around the world as The Cold Call Coach. A master at his craft, Paul has taught thousands of students in more than 120 countries through his Cold Call University program, helping sales professionals in a range of industries close more business in less time than ever before.

In this book, Paul teaches that cold calling isn’t about luck or a numbers game; it’s about strategy. He provides a comprehensive guide for mastering the cold call so you can get in front of who you want, when you want, for whatever reason you want. Using a process that transcends typical sales roles, this book is a useful tool for any situation where you need to influence people and win them over.

From start to finish, you will learn strategies to transform the way you approach selling. Use Paul’s game-changing methodology to identify your ideal clients and discover innovative ways to find them. Leverage sales psychology to connect with your prospects quickly, while driving memorable conversations that show your value. The highlight of Paul’s curriculum, he shares the five building blocks of crafting the perfect cold call script—no matter who you are or what you’re selling. Complete with a step-by-step guide to create your own unique script, you will walk away with both the knowledge and the tools to deliver results beyond your wildest dreams.

Don’t let cold calling intimidate you. Experience the transformation that properly executed conversations can make on your career.

Bonus Gifts for Bulk Purchases

The Secrets to Cold Call Success will transform your sales organization! As a thank you for purchasing this game-changing product in bulk, I’d love to shower you with some exciting bonus gifts:

Bulk Book Purchases

5 Coupons for Free Enrollment into Cold Call University: Pick five members of your team for this deep-dive training! Cold Call University is comprised of nine hours of propriety, original, thought-provoking content, covering all the fundamentals a salesperson needs to forever transform their cold call success rate. This comprehensive training program is in more than 102 countries around the world and consistently gets outstanding reviews.
  • A $549.95 value
Everything above, plus:
90-Minute Virtual Training: Instantaneous Monetization of LinkedIn: LinkedIn is a gold mine for salespeople, and if your sales team is like every other organization on Earth, you haven’t even begun to scratch the surface. Your entire sales team will learn these vital skills:
  • How to find, and connect with, your Ideal Clients and Centers of Influence
  • How to gain world-class intelligence for more effective prospecting
  • How to “hunt” smarter and faster to create measurable results
  • How to create original content that drives engagement and ignites your influence
  • How to attract others to you via activities that align with the LinkedIn algorithm
  • A $1,299.95 value
Everything above, plus:
A Customized Script Optimization Workshop: Paul will review up to 100 of your sales team’s cold call scripts to ensure successful implementation of his methodology and analyze trends. He will then lead a 60-minute virtual workshop for your full sales team to provide customized recommendations on how to improve the scripts to increase your organizational cold call success rate.
  • A $2,299.95 value
Everything above, plus:
5 Private Coaching Sessions - Develop Your “Why”: You need to make an instantaneous, emotional connection with your prospects in order to win their business and be memorable. But how? In these private coaching sessions for five members of your executive leadership team, Paul will help each individual identify their Why and learn how to effectively message it for prospects in a compelling way that differentiates them from the competition. See the power of Why for yourself!
  • A $3,674.95 value

To order, email


  • "To schedule more meetings faster, read, study, digest and practice what you read in this book."
    —Anthony Iannarino, author of Eat Their Lunch: Winning Customers Away from Your Competition

  • "Simply put, Paul's strategies and techniques work even in our current social media/digitally-focused business environment."
    —Wayne Breitbarth, author of The Power Formula for LinkedIn Success: Kick-start Your Business Brand and Job Search

  • "Paul's methods work! I've done it, our people at Zebrafi have done it and our customers have done it."
    —Jeff Koser, Founder & CEO of Zebrafi and award-winning author of Selling to Zebras

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