Let’s Get Started With Script Diagramming

Once you understand the strategy behind all five parts of the cold call script, creating your own personalized text is as easy as filling in the blanks: 1 + 2 + 3 + 4 + 5. When you have an exact formula on how to conduct your cold calls, the process becomes incredibly simple.

Sometimes salespeople focus so much on the storytelling aspect of their script that they inadvertently deviate from my proven methodology. They end up with a script that doesn’t follow all the rules, which means it isn’t going to work as well as it should. To safeguard against that, consider each of the five building blocks of the cold call script independently.