The Intangibles Have It “People don’t buy what you do. They buy why you do it.” – Simon Sinek I love Simon Sinek. He’s an unending font of wisdom, delivered in a disarming low-key manner [...]
Lead With Emotion … Sell With Success! “Being different simply means you have something unique to offer the world.” – MotivationalPictureQuotes.com Have you ever tried the “Uncola?” Maybe [...]
Social Media Myth #6 People are Logical Buyers In this last myth about social media Paul tackles the belief that people are logical buyers who make decisions based on sound reasoning.
Social Media Myth #5 ONLY Connect with People that You KNOW A myth of social media says that you should only connect with people that you know. Paul understands the logic, but he doesn’t [...]